DJ Tiesto launches pop-up store, showcases Bobby Backpack

Grammy Award-winning DJ/producer Tiësto this week launches his first ever pop-up shop to coincide with the Ultra Music Festival. Featuring products at the intersection of art, travel and technology, he selected Quirksy’s “Bobby Anti-Theft Backpack”, designed by XD Design, as the urban must-have backpack.
The installation will feature hand-selected products handpicked by the dance music icon. The consummate tastemaker, Tiësto has also commissioned renowned Miami street artists to tag public spaces around the city.
According to Quirksy founder Paul Reichman, “the Bobby Backpack was selected because it created the anti-theft backpack category and uniquely leverages technology to delivery convenience and safety”.
Bobby is made from cut-proof and water-repellent materials, has hidden zipper closures, an integrated USB charging port and numerous secret pockets. It was also designed for optimal load balancing.
Bobby, sold in Australia by, comes with a Power Bank charger and is available in Grey or Black. RRP 199.95.
Quirksy is a proud purveyor of life enhancing, joy bringing products. We represent brands integrating unique design and supreme functionality.
About Tiësto:
With a remarkable career spanning over 20 years, Tiësto is a globally celebrated DJ that has been named “The Greatest DJ of All Time” by Mixmag and the #1 DJ by Rolling Stone. Through revolutionary moments such as being the first DJ to open the Olympic Games and headlining festivals like Coachella, Electric Daisy Carnival, Stereosonic, Tomorrowland, Ultra and more, he has helped pave the way for today’s modern music landscape. He also won a Grammy® Award in 2015.
DJ Tiesto Chooses Quirksy's Bobby Anti-theft Backpack

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